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World Cup 2018
A cohesive identity was needed for the digital, print, audio and video coverage of the FIFA football tournament in Russia.
With 8 weeks to go before kick off, I had time to thoroughly research, sketch and plan how our coverage would look and function.
I looked at character illustration and the history of art and design in Russia. I referenced artists who worked mainly with geometric shapes and abstract patterns, such as Kandinsky and Lissitzky.
![An illustration of VK](character-labelled.59a06c550b556d8faaf4.png)
World Cups always have terrible mascots, so I thought it’d be nice to create a set of characters representing each team’s position. Working from an isometric grid gave me a structure that informed a style that was both geometric and unusual.
![An illustration of VK](photo-style.66aa5501e74c9dcbfe73.jpg)
I set the photography style for goalscorers and fan favourites to reference the works of Kandinsky and Lissitzky.
![An illustration of VK](logo.08479488143ae6b6b20c.jpg)
![An illustration of VK](833a491fee1b30e7e5930621921b749f.gif)
I designed the logo and produced a company-wide style guide for multiple designers to use consistently throughout the newspaper, website and marketing materials.
![An illustration of VK](player-guide-mobile-1.c7c999597e19f4d2b957.png)
![An illustration of VK](player-guide-mobile-2.827af629cd9a1c57e2c4.png)
I produced a guide to every single player with the help of multiple journalists and a developer. It was a mammoth task to get people excited about the World Cup and to be useful as a constant resource throughout the tournament.
Outcome
The player guide was featured on reddit with 3.9k upvotes and went on to win an SND.
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