India is WhatsApp’s biggest market, with more than 200 million users. By starting with its familar format, the reader would instantly know this wasn’t a regular news article and start scrolling.
In China, Weibo dominates in place of blocked pages like Google and Twitter. I included elements throughout this section which referenced the site’s animated icons and the flickering of neon signs that are synonymous with East Asia.
Over in Cuba, access to the internet is limited and expensive. Locals receive delivery of media through an external hard drive known as “The Weekly Packet”.
This was where the idea for pixelated design came from; as screenshots of The Weekly Packet showed it running on an old version of Windows. The design heavily leans on how Windows 3.11 looked and functioned.
Meanwhile in Russia, the Government promotes local companies such as Vkontakte (a popular Facebook-like social network). The state’s relationship with Vkontakte is controversial; A handful of users were charged with extremism after police searched their online accounts for political content.
This section has has added characteristics like being able to like each post, add The Kremlin as a possible friend and eyes always.
The part I'm particularly proud of is the viewing time is over double the amount of a regular interactive. As the piece is so visual and unusual, people got drawn in and enjoyed scrolling to the very end.